About The Brand


At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. We believe that EVERY day is an occasion, so dress accordingly.

We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.

We strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.

We are thoughtful about our design and production process and always look to reduce our carbon footprint. We manufacture locally - steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory and donate our fabric scraps to non-profits. Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can.

Who We Are


Coming Soon


"Dress for yourself—not
for anybody else."- Claire McCardell


The gorgeous and effortless
everyday dressing essential to our Pearl Girl personal style owes a huge debt
of gratitude to archetypal American fashion designer Claire McCardell. A
pioneer of impeccable simplicity and packable ease, she walked (in calfskin
high heels and elbow length gloves) so we could run (in gorgeous graphic
patterns and easy summer staples). With classic nipped waist tailoring, flirty
two piece sets, and a bright and joyful palette, the Pearl By Lela Rose Summer
2024 Collection is the perfect casually fabulous—and totally packable—summer
wardrobe. Mother Claire would definitely approve.