About The Brand


At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. We believe that EVERY day is an occasion, so dress accordingly.

We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.

We strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.

We are thoughtful about our design and production process and always look to reduce our carbon footprint. We manufacture locally - steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory and donate our fabric scraps to non-profits. Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can.

Who We Are




"In a distant wintry realm, dreams soar as snowflakes, crystal shimmery blooming worlds."- Angie Weiland-Crosby

Our enchanted Pearl by Lela Rose Winter capsule collection steps through gilt-threaded mists and swirling frost-kissed petals into a gorgeous fairytale forest. Ethereal florals and classic plaids, subtle shimmering metallics and romantic embroidery, rich Tyrian purples, and royal reds give the fresh and classic silhouettes an effortless magic and beauty. Straight from the pages of our favorite happily ever-afters, this collection is ready to be beloved by all.