About The Brand

OUR STORY

At Pearl by Lela Rose, we make ready-to-wear clothes for women like us: fun, fabulous, & effortlessly stylish. Created by beloved designer Lela Rose and sold on our website as well as by a network of 100+ independent Pearl Stylists, our pieces work hard, play harder, and look (and feel) great. We believe that EVERY day is an occasion, so dress accordingly.

We are a family owned and operated company since 2018 and share offices with our sister brands, Lela Rose and Lela Rose Bridal.

We strive to empower women to live, dress, and be on their own terms. Because, even more than a great outfit, we believe that confidence is the best look out there.

We are thoughtful about our design and production process and always look to reduce our carbon footprint. We manufacture locally - steps from our office in NYC, reducing freight and supporting local factories that prioritize the health and well-being of their workforce. We cut to order, eliminating excess inventory and donate our fabric scraps to non-profits. Becoming more sustainable is a priority for our team - and it is our commitment to you, and to each other, that we will strive to do our best wherever and whenever we can.

Who We Are

OUR VALUES

FALL 2025

"There is nothing that makes its way more directly to the soul than beauty"

- Gustav Klimt

With mosaic jewel tones, geometric florals, and classically tailored silhouettes with Fin de Siècle details, our Pearl By Lela Rose Fall 2025 Collection takes its inspiration from Gustav Klimt and his eternal muse, Viennese fashion designer Emilie Flöge. Known for her flowing gowns (a rebellion against the corset) and her geometric patternwork, Flöge's artistry in turn informed and is present in Klimt's most iconic works. Large-scale stripes, floaty dresses and skirts, printed denim, and the season's signature hero rose print are an homage to Emilie and her innate sense of rebellious glamour.